People from all walks of life end up in a position where they need a lawyer and are thus sharing very personal, sensitive information back and forth in correspondence. Whether you’re in business, going through a divorce, are a victim of fraud, or have any other legal issues, you may find yourself in need of mail security. When communicating with your attorney, or in business, you want to avoid email and go directly with physical mail, as this helps to prevent fraud and keeps your info safe.
For billing information, for the sake of your business, to guard your personal, sensitive details, address verification is incredibly important. With something like email, anyone can fill in any information to start an account. Fraud can run rampant. Physical mail has a much higher standard of checks and balances, with postal employees who scan items physically. Verification also matters a great deal in growing your business. Businesses that can verify their address can claim a new business listing and take advantage of map services that enable them to be found by potential customers. This means a much larger potential customer base.
Businesses growing their customer base with a physical mail address are also opening themselves up to more risk. Physical mail helps to protect against fraud. In something like direct mail marketing, for example, you might be sending out catalogs and other materials, like deals. You can more easily be defrauded with email, whereas physical mail gives you more security. From the end of your customers, physical mail in a direct mail marketing campaign also helps to protect them and gives them a much stronger peace of mind that they will be protected, which leads to more potential customers, repeat customers and a better brand reputation overall.
Anyone can sign up and get an email account for free. Likewise, any old business can purchase a virtual mailbox for a few bucks and look professional. But there’s something about that classic direct mail, that snail mail, that is just as professional as it comes. Of course, it better protects you and your customers from fraud and keeps your sensitive data safe when in business, or in dealings with legal matters. But it also helps to bolster your business by adding true professionalism to your brand.
Any sort of direct mail marketing, correspondence with attorneys, or any sort of online business dealings will be made much more secure with the implementation of direct, physical mail instead of going the email route. The method might not be instantaneous like email, but you will find it far more beneficial in many ways, as well will your customers.